Sports Direct at The Lexicon, Bracknell, houses Sports Direct, USC, Evans Cycles and GAME, providing the perfect destination for customers to shop sports, premium and lifestyle all under one roof.

Sports Direct boasts the very best in brands including, Nike, Adidas, Asics and Under Armour, alongside sections dedicated to specialist disciplines, including running, football, and outdoor pursuits across men’s, women’s, and kid’s wear.

USC provides a dedicated area set out for trend-focused consumers to explore the most iconic premium lifestyle brands. With GAME and Evans Cycles, providing market leading services across all things gaming and cycling.