It all began in 1988 with two guys enjoying life on the slopes in the French Alps and desperately trying to avoid working for a living. With money running out they hatched plan; print some sweatshirts and t-shirts, sell them at night, and ski during the day. With that simple formula, the FatFace brand was born with the name even being inspired by their favourite black mountain run in Val d'Isère, La Face.

Fast forward over 25 years and the same entrepreneurial spirit still remains in the heart of the business, underpinning our growth into a successful multi-channel website. While we will always stay true to our heritage, we also continue to pursue new growth opportunities. From new stores to international expansion, we're constantly exploring ways to give more people better access to the FatFace brand, all the while retaining our passion for delivering a fantastic product and service experience that is loved by all our customers.